- Global Form Configuration: Configured and maintained lead generation forms (Test Drive, Contact Us) using Temenos Maestro across 23 global markets, ensuring localized logic and requirements were correctly applied for 4 major automotive brands.
- CRM & Data Integration: Integrated form data with enterprise CRM platforms, ensuring customer leads are captured accurately and mapped to the correct backend fields for the sales team.
- Logic Implementation: Applied conditional logic to manage field visibility and user flows, ensuring forms behave correctly based on complex market-specific requirements.
- Release Management: Managed defects and updates via JIRA and Kanban, collaborating with QA to validate fixes across Dev, UAT, and Production environments.
- Production Impact: Successfully processed over 27,000 monthly transactions (Test Drives, Inquiries), monitoring completion rates via Journey Manager Analytics to ensure data integrity.
Work
- Sep2025 - CurrentInspired Thinking Group (ITG)Digital Form Author
- Jun2023 - Jun2024Westminster Forum ProjectsWeb Developer & IT Support
- Internal Tool Development: Developed and maintained internal automation tools using PHP and MySQL, including automated email scripts that significantly improved operational efficiency.
- Legacy Code Maintenance: Debugged and resolved critical issues in existing web applications, specifically targeting data fetching errors to ensure accurate reporting.
- CRM Customization: Customized internal CRM interfaces using HTML, CSS, and JavaScript, optimizing workflows and data visualization for cross-functional teams.